Customer Reviews

Overall rating: 4.6 / 5 from 953 reviews.

Very nice product makes my skin very soft

hydration mask

★★★★★ Instant Glow! I absolutely loved this brightening mask! After just one use, my skin felt incredibly soft and smooth, and I noticed an instant glow. My skin looked fresh, brighter, and more radiant right away. I’m very happy with the results and will definitely be using it again! ❤️

brightening mask

Product is EXCELLENT!!! Restores balance and brightens without drying out my skin. So happy with this product!

brightening mask

As someone who has struggled with acne for years, I feel like my skin absolutely loves these products. The masks are gentle on my skin but they do a great job of exfoliating and clarifying. They really live up to their names. It's only been a few weeks, but I am feeling hopeful about long term results!

clarity + balance kit

This oil feels amazing on my skin! My skin looks healthy and moisturized and glowy!

restorative oil

I love these face mask/scrubs and the face oil! I love the eaethy smells and they leave my skin feeling and looking amazing!!

the complete ritual kit

I use it on my face, back and under arms. I love how smooth and clean my skin feels.

brightening mask

My face looks glowing.

brightening mask

My skin is so clear I could get married today

clarity + restore kit

This is a staple for my skin care regime. Love this product and the brand. The founder is absolutely gorgeous! I have seen such a wonderful improvement on the tone, and clarity of my skin overall. Thank you!

brightening mask

Been using this mask fir the last 2 weeks and have used 3 tines i notice my skin is getting clearer snd brightening up slowly it us non itritating and easy to use

brightening mask

I love this oil. I apply it every night before bedtime and face in the morning is smooth and not dry.

restorative oil

Loveeeeeee these products so bad

restorative oil

This product has genuinely helped my cystic acne go away and stay away. When my order wasn’t delivered due to USPS they quickly resolved the issue and was very kind. I will continue to tell people about this brand and I hope they drop new items in the future as well. I have a few ideas as I am holistic as well 😉 Thanks ammu beauty!!

the complete ritual kit

I have combination skin and was skeptical at first when trying the night oil. Girl, idk how but it works. I wake up with glowy skin and no grease. So excited to try more of their products!

restorative oil

Customer photo review of The Glow Up | Dry Skin Kit

Ammu is best in my skin I love this it’s really working.on my skin I never have like this before thank you soo much everyone need try this ammu love try one time for your skin .

The Glow Up | Dry Skin Kit

I am an Afro descendant and I honestly think the products are great! Love mixing them and saw a big difference in my skin. It’s worth 4 stars for me because it is very expensive for the size of the product. They are very small bottles and clay masks is not what I usually splurge on. I will be an occasional buy again situation for me!

clarity + restore kit

I haven't been using it for so long but I can honestly say that my skin feels good already, im probably gonna start seeing the results in the next week or two, but am truly satisfied

brightening mask

I didn't notice any changes, and I'm not sure if I'm mixing it wrong!

brightening mask

I absolutely love this product. I am so impressed with the quality and the results. My skin feels smooth, supple and soft! A customer for life!

restorative oil

Customer photo review of The Trifecta | Combination Skin Kit

Love the ingredients! It's feels good on the face has some texture but overall it's really gently and that is what I love. If you have time everyday you can definitely use it daily.

The Trifecta | Combination Skin Kit

I really loved the product. I can see the difference on my face

brightening mask

I absolutely love the trifecta!! Each time I use it and leaves my skin fresh and clean and brighter it’s become my weekly ritual. The only thing I will say it is quite hard to get the powder out of the bottles. It would be nice to have a little scoop or a wider top.

The Trifecta | Combination Skin Kit

I felt like I just broke out a lot. Not sure if my skin was purging but I got so many painful pimples after using

clarity + balance kit

It caused me massive pimple breakout right after the first use. I thought I should give it least 2 more try before calling them not worth. Turns out second and third use they are still not making any big changes but causing less irritation cause skin is getting used to it. Definitely not giving the shine the founder promises. Its certainly not this product only that works on her glow! However, over all review not worth it at all! 1. Not value for money! Quantity is too less 2. Irritable to skin. Strong chemicals 3. Definitely not giving or feeling any results after 3rd use.

The Trifecta | Combination Skin Kit

i loveeeee these masks, life changing my skin has never looked better!!

See Spot Run | Face Mask

Very effective on my dark spots and black heads

clarity + restore kit

Luxury feeling oil, very hydrating. The next day I’m always told that my face is glowing.

Glow to Sleep Oil | Facial Oil

About Us

Founded in July 2021 by Zareefa Arije, Ammu Beauty is on a mission to deliver clean, ayurvedic skincare to preserve everyone's natural beauty. Inspired by and named after her late mother, Ammu Beauty is rooted in the ayurvedic beauty practices her mother practiced in her kitchen growing up having learned very early on that anything could be cured with the right food and herbs.

What started as an outlet for grieving after her mother passed away in February of 2020, spiraled into something extraordinary. Hours of writing formulas, paired with months of meticulous ingredient research, topped off with several months of testing, and a lot of love along the way, birthed the newest beauty brand for everyone to adopt into their daily routines and finally begin to prioritize themselves in the purest form of love, self-love. 

Zareefa developed Ammu Beauty with the desire to restore the connection between you and your skin, and reignite the spark of self love in you. 

Taking her mother’s century-old, natural remedies and creating a refined version of her mother’s love that she can share with the whole world, Ammu Beauty delivers recipes documented in the earliest beauty rituals providing refined products rooted in high-quality ingredients that have healed skin conditions around the world for centuries; sans the man-made, or lab-made ingredients.

The Ayurvedic beauty brand creates micro-batched, hand-crafted products people don’t know they need - and won’t be able to live without. Hand-poured in its purest and most potent form, each bottle is the embodiment of Ammu’s love for her daughter, Zareefa.

Ammu's Story

Ammu made everyone feel like the main character. She wanted everyone to see their own beauty. She saw their beauty when they didn't see it themselves. She advocated for self-prioritization, and self love. 

My mom was a master formulator in her own world. For years, she used century-old remedies and her intensive studies stuck with me leading us both to become fascinated by the natural world. We tackled personal skin conditions, health conditions all without depending on a single chemical. My mom made everyone she ever met feel like her top priority. She wanted to help everyone. She loved everyone, even if she just met you in passing, she'd tell you how much she loved you.

She would share all her healing knowledge and these magical concoctions with the people she loved. When she suddenly passed, a great sense of responsibility shifted to me. The creation of Ammu Beauty felt more than just a skincare line. For me, it was truly helping people all over the world fall back in love with themselves through healing their skin. We emphasize self-love and self-prioritization. It is amazing how much impact you have on a single person by just helping them fall back in love with themselves.

We never wanted to be the best-selling skincare line, but we are striving to be the most impactful - because that is what Ammu was, she was impactful, to everyone in their lives.

With Ammu Beauty, we've brought Ammu's century-old recipes to life, just refined, and now we are able to share her deep love with the world.

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